Longer deadlines lead people to set easier goals and decrease effort, costing more time and stress overall. Researchers also found that longer deadlines sometimes make workers think an assignment is harder than it is. When people commit more resources to a difficult task, they procrastinate and are more prone to quit.Read More
A sharp letterhead can communicate proficiency, increase response rates, and make your communication more memorable. As you craft a unique, professional look, here are some elements to help you cement your image without overplaying your hand:Read More
If you could harness the most accessible, inexpensive form of marketing for your business, would you want it?
Everyone has it, but it’s easy to overlook.
The most authentic sales tool is one that’s always with you: yourself.
You are the face of your businessRead More
In today’s visually-oriented market, brand persona is everything.
Strong, simple visuals go a long way toward giving you a rock-solid image to stand tall above competitors and to capture customer attention.Read More
Looking to energize your base or drum up new leads?
A new year is a great time to refresh your marketing matrix. Whether you’ve been in business for two months or for 20 years, creating awareness and interest is always a current challenge. Here are four areas to tweak as you build a competitive edge this year.Read More
Four ways small businesses can adapt in the wake of Amazon’s influence.Read More
Creating is like breathing: it brings energy and life! If you only create what you’re “told” to do, you will stagnate. Tend your roots by cultivating the passions and interests that nourish your artistic core.Read More
A wonderful way to build brand loyalty is by making your customers smile. Like a “kiss a pig” contest generates giving, you can grow marketing engagement with an entertaining contest of your own. Here are three examples to get your creative juices flowing:Read More
To make big things happen, you have to make big moves. But big moves don't have to be risky. If you describe a risk taker as someone who takes big moves, I'll be that.Read More
Word-of-mouth promotion has been identified as the most valuable form of marketing, tagged “the original social media.”Read More
When you eat spicy food, your heart rate increases or your face may sweat. When you taste your favorite ice cream, reality seems to fade to slow motion as you prolong each morsel of delight. Is food really that powerful, or is there something more at play?Read More